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what is seo

You may be asking yourself why and what is SEO?  I will be covering some simple things that you can do to boost your website & blog search engine optimization. In a nutshell to get your mind thinking, SEO is short for Search Engine Optimization.  All search engines use SEO on how to determine what content gets shown.

I will be breaking down exactly what SEO is so you can start implementing it today on your website and blog.

Do not make the same mistake I did with putting it off.  SEO Is A Process and it does not happen overnight.  Like anything you have to put the time and work in to see results.  So I will tell you that with you getting started today, you will most likely not rank on the first page of google.

Some Benefits to using SEO for your Business

  • Increased Traffic  To Your Website & Blog
  • Higher Brand Credibility
  • Your Competitors Are Doing It
  • It Is Cost Effective

Now those are just a few benefits to using SEO in your content throughout your website and blog posts and trust me when I say if I can do this you can too.  

The definition of SEO (Search Engine Optimization)

SEO is short for search engine optimization. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.

This definition was pulled from Webopedia as it truly explained the best was SEO is and how it works.

SEO works with using keywords or long tail keywords throughout your blog post and website.

Okay so now let’s talk about keywords.  Keywords are used so that google or other search engine platforms can scroll the indexed website pages and pull information.  A Long Tail Keyword still has your main keyword in it but is more so used with other word in the phrase.

Here is a example of a keyword: “ Blogging” now a Long Tail Keyword could be something like: “Blogging For Beginners”

Back in the early days when the internet and google started out it was okay to use just a keyword.  But now it is a lot harder to rank high for just a single keyword and the competition is super high, so I find it best to use Long Tail Keywords.

Using Google Keyword Planner To Look At Keywords and Get Ideas For Your SEO Content

seo in keyword planner

If you look at the photo above I have searched the Keyword “Blogging” in Google Keyword Planner.  This can be used as a free tool to do research on keywords and long tail keywords to place in your blog posts and website meta data.  Do not worry if you do not know what meta data is because I will be showing you how to optimize this too!

The photo above shows the keyword “blogging” and then below if gives you some other suggestions that Google has pulled. It tells you the average monthly searches and it also tells you how the competition is to rank for it.  

I suggest that you are using Long Tail Keywords and choose ones that are Low to Medium in ranking.  This will give you a better chance to rank higher up on Google and other search engines.

I use a few sites to do Keyword research to improve my SEO and compare across the platforms.  Here is the list below of the tools that I use:

  1. Google Keyword Planner
  2. KW Finder
  3. Neil Patel Uber Suggest

These are all great FREE resources that you can use to do some keyword and long tail keyword research for your website and blog.

So I have covered what SEO is now it is time to show you how to use it and where

WordPress has made SEO easy for your website and blog.  If you do not have a website or a blog you may want to consider starting one.  Blogging alone and Pinterest has been absolutely amazing for increasing revenue in my businesses.  Best part is you can seriously start a website for $60 for a year and get a Domain and Email with your hosting. BlueHost is an amazing hosting company and I use them for all my websites & clients websites you will not be dissapointed getting your hosting and 1-click WordPress install through them.

If you want to start your own website & blog you can check out the tutorial on How To Start Your Own Blog In 20 Minutes.

Inside of your WordPress Dashboard there are many places you will want to make sure you have your Long Tail Keyword. This is how to insert your Keyword into your Blog Post Title and Permalink. See Photo Below.

This photo is showing you that you will want to have your Long Tail Keyword in your Blog Post Title and make sure that it is also in your permalink as well.  WordPress makes this process so easy.

how to use seo

Next you will want to make sure your Long Tail Keyword is in your blog post itself or throughout your website page.

This photo below shows that you will want to have your keyword in your H2 Heading and you will also want to make sure it is through the body of your blog post or website page etc.

NOTE:  Use your Keywords so that they are flowing, DO NOT keyword stuff.  Keyword stuffing is when you randomly add in your keywords.  You can tell when someone has keyword stuffed their blog post and web pages and Google does not like this and they can tell.

what is seo

So this next step will be showing you how to add your SEO keywords into your meta description.  This is a brief description that shows right under your website link and people read this snippet first.

So this blog post email keyword was “email list”  as you can see in the photo below I have made sure to include in the Title, H2 Headings, Body of post and now the Meta Description.

showing seo in meta description

Making sure that your SEO keywords are in the correct places is very important for helping your business & brand be seen by more people.  There are just a couple more places that I want to show you where to put your long tail keywords so that you are fully optimizing your website and your blog for maximum exposure.

Using the YOAST plugin in WordPress tells you valuable information on what your pages and blog posts are missing.  You simply just punch your keyword or long tail keyword in and it will make some suggestions for you to improve on.

I use the YOAST plugin everyday that I am publishing content on my blog and or website and this free tool will make things a lot easier.  It will help you with your Readability too! See the photo below.

what in the world is seo

That is not it for YOAST!  Now once you punch your Keyword Phrase or phrases in it will do an analysis on your specific page or blog post. See Below.

what is seo

How to add your SEO keywords into your Photo Title and into the Alt Tag. This is Very Important as well….

This is a simple step that you will not want to overlook.  Sure it can seem like a pain in the butt having to write your long tail keywords all over the place but this truly helps search engine find your content and get it ranking.

See the photo below, this is with uploading an image into a blog post.  Lots of times people link it is okay just to upload and go and not provide and details in the image section.  This is why I love WordPress, they make it so easy to add SEO keywords and long tail keywords.

The photo below does not have any information in the fields that are provided.

what is SEO

Note:  The image file name should also be saved with the long tail keyword in the actual file itself.

Now take a look at the completed image upload that is optimizing SEO keywords. This little step is so worth the time.

Once you do this all the time when uploading your photos to your blog post and website it will become second nature.  Check out the photo below showing the proper format.

Starting your website can be super simple and as mentioned above you can check out “How To Start A Blog In 20 Minutes”. BlueHost and WordPress is what I recommend to people that are serious about growing your brand & business.

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